#Facebook event manager trial
✓ 14-day free trial ✓ No credit card required ✓ Cancel anytime What kind of events can you track with the Facebook Conversions API? The highest scores will come from logged-in customers. Therefore, expect to see a lower Event Match Quality score on events such as Page View or View Content, since anonymous visitors can trigger these events and there’s not enough data to match them with. So most of the time, Facebook Conversions API will use less reliable data keys such as browser ID and IP address. These user data keys are unknown for website visitors unless they choose to sign in or sign up for something. It will score how well Facebook is matching your provided data to a Facebook account.įacebook Conversions API relies on user data keys such as first name, last name, email, phone number, city, state, type of browser, and IP address. But don’t worry, Facebook has a solution for this already.īuilt in to Facebook Conversions API is an auto deduping process to ensure the same events captured by the pixel aren’t counted twice as long as you’re sending Facebook’s required parameters, which are the Facebook Pixel’s eventID and event_name.Īfter you’ve set up sending events through Facebook Conversions API, you’ll see a tool called Event Match Quality in your Events Manager which you can use for each individual event. Then you might wonder if this will create duplicate conversion events, one you sent through the API and one from the pixel. With data from the Facebook pixel and your “server” (your ecom/CRM data), Facebook can improve reporting and measuring conversion events. This is where Facebook Conversions API comes in. Now with tracking limits imposed by Apple and the necessary changes Facebook has to make to comply (like aggregated event management), there will be an even bigger gap in conversion data. The only major cause for reporting discrepancies from our data (again like Shopify or a CRM) and with Facebook’s data was due to ad blockers.
Using the Facebook Conversions API, you can gain back reported conversions for your Facebook ads your Facebook Pixel couldn’t capture.In this article, we’re going to cover everything you need to know about Facebook Conversions API. With Facebook Conversions API, you’re using your data (customer id, order id, purchase events, etc) and then giving that to Facebook. The difference is that Facebook is the one doing the capturing and data collection. This might sound similar to the Facebook Pixel: you place the pixel on your site and Facebook collects that event and conversion data for Ads Manager. With Facebook Conversions API, you can send data you capture from your system (like Shopify for example) to Facebook Ads Manager. API is an acronym for application programming interface and it’s the most common way different apps and systems communicate with each other. If the word API scares you (like it does me), let me break down how all this works. That’s why there’s a lot of talk about Facebook Conversions API with Facebook ad changes due to iOS 14. Facebook Conversions API will help you push event and conversion data to Facebook Ads Manager while maintaining user privacy. The Facebook Conversions API, formerly known as Facebook Server-Side API, allows advertisers to send web events from their servers to Facebook. One of those solutions is Facebook Conversions API (CAPI). We’ve talked a lot about the changes iOS 14 is bringing to Facebook ads and that has left us advertisers scrambling to figure out solutions to keep as much conversion data as possible and as accurate as possible. There are a lot of changes to Facebook ads in preparation of Apple’s app tracking transparency prompt being introduced at some point with iOS 14.
#Facebook event manager how to
Main 8 min read Last updated What is the Facebook Conversions API and how to use it
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